Beats out of home poster to be displayed on building sides in up and coming arts neighborhoods or entertainment areas in major cities.
Beats tent at Lollapalooza. Includes shop and VIP lounge. To gain access to the lounge, individuals must present a printed ticket, available to Beats owners only. Tickets can be downloaded online with proof of serial number (see splash page).
Magazine ad or poster for Beats by Dr. Dre.
Beats splash page: Song Mix contest information. Individuals are encouraged to submit a video of them spinning their own mix. Winner will spin at the Beats tent at Lollapalooza.
Beats spash page: Information about the Beats tent at Lollapalooza, and VIP Lounge ticket access for Beats owners.
Beats splash page: Social media.
Beats: What began as a print ad to be placed in strategic magazines soon grew to be an all-encompassing theme reflecting trendiness, class, luxury and most importantly, quality. Three key words are used to express defing features of the brand and how they reflect the lifestyle associated with Beats by Dr. Dre. Download the creative case study.
