"The best of Boston isn't reached by car": live feed of iPedelec bikes displayed on OOH signage.
"The best of Boston isn't reached by car": live video feed from GoPro cameras on iPedelec bikes displayed on OOH signage.
"Cover the city in tags and map your journey": live instagram feed from iPedelec bikers documenting their journey and sharing so others can discover.
A media takeover in Boston's South Station.
The iPedelec's new in-store experience: more interactive and approachable. Includes the social campaign's live feeds.
iPedelec: As a final project at BU, I created a campaign to launch the BMW iPedelec in Boston. We created a social experience by attaching GoPro cameras to selected influencer's iPedelec bikes, which pumped footage to OOH. Users were encouraged to tag and map their journey creating an interactive city bike map complete with Instagram pics.
